A print campaign series seen in Craft Beer & Brewing, New Brewer, Zymurgy and other publications created between 2019 and 2021 for Great Western Malting, celebrating the craft, innovation, and heritage behind one of North America’s most established malt houses. Designed for both trade publications and digital adaptation, the ads highlight product authenticity, agricultural roots, and the connection between brewer and ingredient.

Each design balances technical storytelling with approachable visual style, combining clean structure, earthy color palettes, and modern typography to reflect the brand’s identity. The campaign strengthened Great Western’s presence in the craft brewing industry while showcasing its ongoing commitment to quality and tradition.