Print ads seen in Craft Beer & Brewing, New Brewer, Zymurgy and other publications that span multiple years for Country Malt Group, designed to connect the craft brewing community with its most trusted supplier network. Each ad blends storytelling, photography, and bold design to capture the passion, innovation, and craftsmanship behind brewing ingredients.

The campaign spans industry publications and trade events, featuring everything from heritage malt houses and innovative hop farms to product spotlights and brand collaborations. The creative direction focuses on authenticity and approachability, using clean hierarchy, ingredient-driven visuals, and subtle humor to reflect CMG’s personality and long-standing relationships within the brewing industry.