A print and trade publication series seen in Craft Beer & Brewing, New Brewer, Zymurgy and other publications developed for Canada Malting Co., spanning 2019 to 2021. The campaign emphasizes the company’s long-standing tradition of quality, partnership, and sustainability in the Canadian grain and malting industry.

Each piece highlights the connection between grower and brewer through vivid imagery, agricultural authenticity, and a clean visual hierarchy. The creative direction focused on conveying transparency, pride in provenance, and the deep-rooted relationships that define Canada Malting’s reputation as a trusted supplier to craft and commercial brewers alike.